Are you avoidant, a sandwich lover, brutally direct and
confrontational, somewhat direct, or plain nervous and clumsy when it comes to
providing unpleasant feedback? It makes you totally human if you recognize any
of the above. Providing someone with unpleasant feedback is often literally
unpleasant, despite all the talk about feedback being a gift. You and I know
that in a way it is a gift, because you provide someone with additional insight
into the person, the behaviors, and the result, and hopefully into how to be more
effective. But when you’re on the receiving side of unpleasant feedback, it
generally doesn’t feel like a gift. At least not at first.
When you provide someone with feedback that is likely to
be considered unpleasant, you don’t want to offend the person, you don’t want
to raise the receiver’s defenses, you don’t want to be wrong, and you certainly
don’t want to worry about being ‘un-liked’ as the provider of feedback. This is
all possible and sometimes even likely to happen, but with the right intentions,
approach, and above all with the
right expectations, feedback conversations can be a lot more effective and less
stressful.
I’ll share with you some advice that I’ve been providing my
coaching clients for over twenty years, especially managers and leaders, on how
to prepare for and proceed with unpleasant feedback:
- Manage your
own expectations when providing feedback. No matter how well you prepare and
execute, I’ve never seen anyone jump up and down with joy and appreciation when
receiving unpleasant feedback. Prepare yourself for possible denial, defense, withdrawal,
or plain frustration or sadness. These are normal first responses for someone
who is hearing unpleasant feedback, so be prepared for these possible emotions
and reactions, accept them as first responses, and be mindful not to get sucked
into the natural dynamics of the emotion, such as: defense triggers offense or
withdrawal triggers the desire to pull or push the person out of isolation. Don’t expect the impossible or unlikely. In
some cases, with very strong emotions and responses, it might be wise to
reschedule the meeting rather than to continue against all odds.
- Manage
expectations of the receiver of unpleasant feedback. Don’t beat around the
bush, don’t use the sandwich technique i.e. packing the criticism between two
layers of compliments as if the person wouldn’t sense what is about to happen. Be
open, honest, and direct immediately and make sure you are clear about what is
unwanted and about what you want to see differently in the future and how.
- To elaborate
on the previous, don’t just talk about what went wrong in the past, but discuss
what can be done differently in the future and how it will benefit the person,
the team, the customer etc. With “feedforward”, as I’d like to call it, you
can help your coworker or employee (but also your teenager or friend, of
course) focus on hearing the suggestions without becoming overly defensive or
worrying about their reply. It’s so much nicer discussing something that you
can still act on rather than feeling condemned for something that has already
happened and cannot be changed anymore. Certainly, mistakes or unwanted behaviors
and choices can serve as good examples and a framework, but don’t make the past
the main focus of your conversation. To
give credit where it belongs, the term feedforward in the world of coaching,
leadership, and management was, as far as I know, introduced by the great
management thinker and influential leadership development practitioner Dr. Marshall
Goldsmith. He created FeedForward, a
tool to provide individuals, teams, and organizations with suggestions for the
future and to help them achieve a positive change in their behavior.
- Listen, ask
clarifying questions, help the receiver of the feedback explore, reflect, and
rethink and solicit suggestions for
improvement – these are all essential elements of providing effective feedback.
- Last, important
feedback should never be a surprise during performance review meetings. Make
sure to discuss concerns as soon as you notice that expectations and objectives
do not match outcomes in order for the person to reflect and work on
improvements (or a change of plans).
Providing direct, clear, specific, and actionable feedback
is often a critical job for any parent, employee, manager, and leader. Make it
a habit to add value with your “feedforward” and to manage expectations on both
ends of the conversation.
For my previous post on feedback with more of the
usual practical tips regarding feedback go to:
Wishing you
honest, open, and constructive feedback conversations, whether in business or
in private settings, whether provider or receiver of feedback. Manage those
expectations before unmanaged expectations control the conversation.